Why does San Pellegrino have foil lids on its bottles?
Aside from hygiene, it’s not the most financially rational choice. But that’s the point—it’s different. It has character. Just like KitKat with its foil wrapping – it feels special, authentic and memorable.
One of our three core values at Coreus is #Uniqueness. We celebrate individuality, character, and diversity. And that principle applies not just to the people we hire, but to the journey they take to join your organisation.
What Does This Mean for Recruitment?
Too often, recruitment processes feel generic—automated emails, rigid steps, and impersonal interactions. But candidates aren’t commodities; they’re individuals. A quality recruitment journey should:
- Reflect your culture: Show candidates what makes your organisation unique.
- Feel personal: Communicate with sincerity, not templates.
- Create a lasting impression: Just like that foil lid, small touches signal care and attention.
Why It Matters
A poor candidate experience doesn’t just lose you talent—it damages your brand. Conversely, a thoughtful, distinctive process attracts the right people and builds loyalty before day one.
At Coreus, we help businesses with RPO that stand out—because the best hires come from experiences that feel authentic, not transactional.
Question for leaders:
Does your recruitment process feel like every other bottle on the shelf—or does it have the foil lid that makes people remember you?
David Dand - Coreus Founder & Director
David Dand founded Coreus, the specialist talent acquisition consultancy based in Brighton and London. He has spent over 15 years in senior HR and recruitment roles, including time at global firms such as EY and Roche. He is CIPD Advanced HR Level 7 qualified, a licensed career coach and accredited in Hogan psychometric assessment. David built Coreus to help ambitious SMEs compete for the best talent in skilled and regulated markets.
