The Challenge

• Where do candidates go to find out what it’s like to work at your company?
• Talent is the ultimate competitive advantage—an asset that can’t be replicated.
• How do you showcase your employer brand and amazing culture?
• Are you spending too much on recruitment agencies because you’re not set up to hire directly?

If these questions sound familiar, you’re not alone. Many businesses struggle to communicate their culture and values effectively to attract the right talent.

The Solution

Employer branding tools—such as infographics, mini corporate films, and authentic employee stories—can transform your talent attraction strategy. These assets:

• Tell your brand’s story through the lens of your people.
• Engage candidates and clients alike.
• Enhance your careers page and platforms like Glassdoor and Indeed.
• Refresh your approach to hiring and retention.

10 Benefits of Strong Employer Branding

1. Improve your chances of hiring directly—reduce reliance on agencies.
2. Boost your presence on job boards and careers pages.
3. Showcase your DEI efforts authentically through employee voices.
4. Provide targeted talking points for candidates.
5. Attract and hire unique, talented people quickly and effectively.
6. Lower hiring costs with a stronger direct recruitment strategy.
7. Show a true representation of your culture and people practices.
8. Build a winning workforce—even in challenging times.
9. Support candidates during the information-gathering stage, reducing anxiety.
10. Use branding tools for recruitment, retention, onboarding, and beyond.

Why This Matters

Employer branding isn’t just a marketing exercise—it’s a strategic advantage. Candidates want transparency, authenticity, and a sense of belonging. When you showcase your culture effectively, you attract the right people and keep them engaged.

Opti-Hire by Coreus includes Employer Branding as a key service.
We help you create the tools and strategies to tell your story, attract top talent, and reduce hiring costs: 📧 david@coreus.co.uk