There is nothing more important than recruiting the right people. That statement from an old manager empowered me as I entered the world of recruitment—and it’s as true today as ever.

Richard Branson has always championed the importance of Talent Attraction and Management. No matter how big Virgin became, he believed talent is the number one driver of success, famously stating:

“There is nothing more important in business than hiring the right team.”

Patty McCord, former Chief Talent Officer at Netflix and author of Powerful: Building a Culture of Freedom and Responsibility, echoes this sentiment. Together, they share a simple truth:

The best person for the job might not always be in front of you—so be strategic in how you find them and set the right culture for them to thrive.

Netflix’s 5 Principles for Reinventing HR

Patty McCord helped shape Netflix’s approach to talent with these five game-changing principles:

1. Hire, Reward, and Tolerate Only Fully Formed Adults
   Adult-like behaviour means talking openly about issues with your boss, colleagues, and subordinates.
2. Tell the Truth About Performance
   Honest, simple conversations about performance—done regularly—deliver better results than rigid grading systems.
3. Managers Own the Job of Creating Great Teams
   Recruit for the future. Think about the skills and results you need tomorrow, not just today.
4. Leaders Own the Job of Creating Company Culture
   Culture isn’t foosball tables or free snacks. As Gary Vaynerchuk says:
   “A lot of companies believe that having a foosball table, open seating and free pretzels mean you have a great culture—but that doesn’t work.”
5. Good Talent Managers Think Like Businesspeople First
   Innovators first, HR second. Talent strategy should drive business success.

For a deeper dive, check out Patty McCord’s full article on Harvard Business Review.

For your outsourced talent needs—and advice on setting the right company culture through recruitment and beyond—get in touch:

📧 david@coreus.co.uk