Recruitment in accountancy is tough. The market is short of critical skills, and attracting and retaining great talent is harder than ever. Cultural fit and aptitude are essential to avoid repeat hiring and costly turnover. So how do you stand out and hire better?

We used gamification during a recent search and selection campaign for a London-based independent accountancy practice—and the results were impressive.

Why Gamification?

Working with Benchmark.games, we developed a gamified tool to support senior auditor recruitment and employee development. Here’s what we aimed to achieve:

• Understand behavioural trends and strengths among high performers in the business.
• Improve objectivity and reduce bias in candidate selection.
• Hire for potential, not just experience by assessing competencies and predicting behaviour.
• Enhance candidate attraction and engagement with something different and memorable.
• Better qualify—not disqualify—applicants for a fairer process.

The Tool

The assessment had two parts:

1. A game measuring key competencies such as:

• Analytical thinking
• Learning ability
• Flexibility
• Conformity
• Monotony tolerance
• Speed
• Accuracy

1. A short audit-related quiz to test technical knowledge.

The Outcome

• Candidates loved it—something fresh they hadn’t experienced before.
• The business gained deeper insights into candidate traits and potential, improving hiring decisions.
• It created a high-quality recruitment experience that informed both the employer and the candidate.
• Most importantly, it helped the firm stand out from the competition in a crowded market.

Innovation matters. Companies that fail to evolve risk losing competitive advantage. Gamification isn’t just fun—it’s a strategic tool for better hiring.

Want to innovate your recruitment process?
📧 david@coreus.co.uk
📞 +44 7515 559703