Thomas Carlyle wrote:
“The merit of originality is not novelty; it is sincerity.”



In today’s competitive talent market, this insight is more relevant than ever. Businesses often chase candidates with the most impressive CVs, the latest certifications, or the flashiest achievements. But originality—the kind that drives innovation and growth—doesn’t come from novelty alone. It comes from sincerity and individuality.

Why Sincerity Matters in Hiring

A sincere employee is one who believes in their work, their values, and their purpose. They’re not just performing tasks—they’re invested. This authenticity translates into:

• Stronger engagement: People who believe in what they do stay longer and contribute more.
• Better collaboration: Sincere individuals foster trust and openness within teams.
• Sustainable growth: Genuine effort leads to meaningful results, not superficial wins.

The Role of Individuality

Valuing individuality means recognising that diverse perspectives and authentic voices are assets, not risks. When businesses hire people for who they truly are—not just for cultural fit but cultural add—they unlock creativity and resilience.

What This Means for Talent Acquisition

Recruiters and hiring managers must go beyond ticking boxes. Ask:

• Does this candidate bring sincerity to their craft?
• Are they motivated by substance, not just status?
• Will their individuality strengthen our culture and drive innovation?

At Coreus, we believe talent acquisition isn’t about filling roles—it’s about shaping futures. When you hire for sincerity and individuality, you’re not just building a team; you’re building a legacy.

Question for leaders:

Are you hiring for novelty—or for sincerity and individuality? Because one creates headlines, and the other creates enduring success.